CURIOUS, EMPATHETIC, AND ANALYTICAL. ENSURING USER-CENTERED DESIGN IS AT THE FOREFRONT OF EVERY PROJECT.
Greetings,
I’m Will Shuford, a UX Researcher based in Minneapolis, MN. I create intuitive and enjoyable digital experiences that are backed by data, and crafted using a human driven approach.
I’m a graduate of the University of Minnesota with a degree in Business Marketing and a certification in UX/UI design. With a background in finance, advertising, and entertainment, I’m adept at discovering actionable insights that can be used to produce the most optimal user experiences possible.
When I’m not working on solutions to meet user needs, I’m more than likely hiking, visiting different businesses and telling them it’s my birthday so I get free samples, or DJ’ing around town.
WHAT I DO
COMMUNICATION
Effective communication is needed to clearly articulate findings and suggestions to stakeholders, facilitate discussions with users and teammates, build consensus around design decisions, and establish trust and rapport with users, which is essential for gathering reliable and valid data. With strong communication skills, including listening as well as being a compelling storyteller, I’m able to effectively speak on behalf of users, and propose user-centered ideas.
QUALITATIVE/QUANTITATIVE REASEARCH METHODS
UX Research is multifaceted. It is equally about discovering the “what?” as well as the “why?” A good mix of both quantitative and qualitative research methods are essential in developing a deep understanding of user needs and issues. I utilize a variety of techniques to gather, measure, and compare numerical information, make observations, and empathize with the attitudes and experiences of users. From usability testing, to interviews, to surveys, to card sorting, my goal is to analyze data and spot trends, but also to understand the user mindset as best as possible in order to achieve well informed design.
UX/UI DESIGN
While my focus is research, I also have a certification in UX/UI Design, giving me a broad understanding of the field as a whole. I have a strong understanding of usability principles, and am skilled in creating wireframes, prototypes, and high-fidelity mockups, as well as effectively communicating design decisions and rationale, while incorporating feedback and iterating on designs as needed. Additionally, I have a good eye for aesthetics, and am able to create visually appealing designs that meet brand guidelines and style standards. I create designs that not only look good, but also function effectively and meet user needs.
HERE'S WHAT I'VE BEEN WORKING ON LATELY
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LET'S CONNECT
Thanks for taking time to check out my site. Are you looking to improve the user experience of your product/service? Curious to learn more about what I do? Or, want to just talk about deep existential stuff? Whether it’s one, none, or all of those things, I’d love to hear from you. Feel free to reach out and I’ll get back to you as soon as possible.